May 26, 2019

Wisconsin State Journal

Tom Still: Midwest becoming venture hot spot

Dan Malven isn’t a wide-eyed optimist by nature. He’s a sober, even cautious, venture capitalist who is diligent about investments made by the fund he helps manage, Wisconsin-based 4490 Ventures. [...]

May 20, 2019

Vator News

Meet Greg Robinson, Managing Director of 4490 Ventures

4490 Ventures focuses on funding companies from the Midwest: Venture capital used to be a cottage industry, with very few investing in tomorrow’s products and services. Oh, how times have changed! [...]

May 14, 2019


Axios Pro Rata

Understory, a Madison, Wis.-based weather station network, raised $5.25 million in Series B funding. True Ventures led, and was joined by 4490 Ventures and Rise of the Rest. [...]

May 14, 2019

Insurance Innovation Reporter

Understory Raises $5.25M to Expand Deployment of Global Weather Sensor Network

The Series B funding round, led by True Ventures, brings total funding to $22.25M and will be used accelerate international expansion across insurance, agriculture, government and environmental markets. [...]

May 14, 2019


Weather Tech Q&A: Understory CEO on “Ground Truth,” Climate Change

As climate change brings more extreme and unpredictable weather, the stakes for improving the ability to track and forecast atmospheric conditions are rising. [...]

May 14, 2019

Pulse 2.0

Weather Network And Analytics Company Understory Raises $5.25 Million

Understory, a Madison, Wisconsin-based weather network and analytics company led by CEO and co-founder Alex Kubicek and co-founder Bryan Dow, announced it closed $5.25 million in Series B funding led by True Ventures. 4490 Ventures and Revolution’s Rise of the [...]

May 13, 2019


Top tech startup news for today, Monday, May 13, 2019

Understory closes $5.25 million Series B funding round to expand global deployment of weather sensor network. The round was led by True Ventures,with participation from 4490 Ventures and Revolution’s Rise of the Rest Seed Fund. [...]

May 13, 2019


With $5.25 investment, Understory aims to disrupt outdated weather analysis and revolutionize weather Intelligence using AI

A lot has changed since we last wrote about Understory in November 2018. The Madison, Wisconsin-based weather infrastructure and analytics startup company with real-time tools to collect weather data that power business decisions, today announced it has raised a new [...]