May 13, 2019

Carrier Management

Weather Network/Analytics Startup Eyes Global Growth With New $5.25M Financing Round

Understory – a weather network and analytics startup interested in insurance customers – has raised $5.25 million in new financings. Plans call for using the cash infusion to accelerate global expansion in multiple markets. [...]

May 13, 2019

WSJ Pro Venture Capital

VC Daily: Direct Listings Are Unproven But Gain Fans | Cannabis Investors Play Supporting Roles

Going public may take on a new look in a fashion that could be more to the liking of startup founders. [...]

May 13, 2019

Agri Marketing

AgTech Startup Understory Closes $5.25M Series B Funding

Understory, the weather network and analytics company, today announced that is has closed a $5.25 million Series B funding round led by True Ventures with participation from 4490 Ventures and Revolution’s Rise of the Rest Seed Fund. [...]

May 13, 2019

Madison Startups

Understory Closes $5.25M Series B

According to a release, the round was led by True Ventures with participation from 4490 Ventures and Revolution’s Rise of the Rest Seed Fund. The money will be used to hire local employees and move into a new, larger facility [...]

May 13, 2019

Milwaukee Business Journal

Weather tech startup Understory raises $5M to double staff, move into new office

Understory, the Madison-based startup that analyzes and processes weather data, raised a new round of funding that will help the company settle into new digs as it grows its staff. [...]

May 10, 2019

Fortune

Term Sheet — Friday, May 10

Uber CEO Dara Khosrowshahi rang the bell this morning in a historic IPO for the tech world. After a decade, the ride-hailing giant is finally making its debut on the public markets. [...]

May 10, 2019

Axios

Axios Pro Rata

Understory, a Madison, Wi.-based weather network and analytics company, has raised $5.25 million in Series B funding led by True Ventures, with 4490 Ventures and Revolution’s Rise of the Rest Seed Fund also participating. [...]

May 10, 2019

AmericanInno

Understory Raises $5M to Double Staff, Move Into New Office

Understory, the Madison-based startup that analyzes and processes weather data, raised a new round of funding that will help the company settle into new digs as it grows its staff. [...]