May 13, 2019
Milwaukee Business Journal
Weather Tech Startup Understory Raises $5M To Double Staff, Move Into New Office
Understory, the Madison-based startup that analyzes and processes weather data, raised a new round of funding that will help the company settle into new digs as it grows its staff. [...]
May 9, 2019
Crunchbase News
Understory Gets Weather Reporting On Track With $5.25M Investment
Although weather is constantly evolving, the existing systems used to track it are not. Currently, businesses rely largely on government data and old infrastructures to run their weather-related operations. [...]
May 9, 2019
VatorNews
Daily Funding Roundup
Understory develops smart weather station micro-grids that collect tactical weather data and analytics for extreme weather events. Understory has raised $5.25 million in Series B funding led by True Ventures, with participation from 4490 Ventures and Revolution’s Rise of the [...]
May 9, 2019
VC News Daily
Understory Scores $5.25M Series B
Understory, the weather network and analytics company, today announced that is has closed a $5.25 million Series B funding round led by True Ventures with participation from 4490 Ventures and Revolution’s Rise of the Rest Seed Fund. [...]
April 4, 2019
Business Wire
Trainual And Gusto Team To Automate Employee Onboarding And Training
Trainual, a leading modern, cloud-based training manual software, today announced a partnership with Gusto, the leading payroll, benefits and HR technology platform for small businesses in the U.S., to bring automation to one of the most time-consuming components of employee [...]
April 3, 2019
The Capital Times
Seed Money: Madison Has Become Fertile Ground For Venture Capitalists
Ask venture capitalists why they do what they do, and you’ll hear some different takes. [...]
February 12, 2019
Business Wire
Understory Announces Project Atmosphere And Expansion To 10 Global Cities
Understory, the weather and air quality network and analytics company, today announced Project Atmosphere, the company’s endeavor to bring its Atmosphere technology to 10 new urban centers worldwide. [...]
December 10, 2018
Business Wire
Understory Unveils “Atmosphere” First Ground-Truth Municipal Technology With Real-Time Air Quality And Weather Insights
Understory, the weather network and analytics company, unveiled its real-time air quality and weather monitoring technology, Atmosphere, yesterday at the 9th annual Sustainable Innovation Forum (SIF), an affiliate event of COP24, the 24th Session of the Parties to the United [...]