February 1, 2021
PR Newswire
Understory Appoints Insurance Industry Leader Neil Irwin As Chief Strategy Officer
Irwin to help Understory close the climate coverage gap by supporting expansion into new markets, strategic partnerships and delivery models. [...]
October 27, 2020
Wisconsin Inno
Weather Tech Company Understory Looks To Fuel Growth With $4.1M Capital Raise
Understory, the Madison-based startup that analyzes and processes weather data, is raising additional capital to fuel its growth. According to filings with the U.S. Securities and Exchange Commission, the company is raising $4.1 million from private investments. The company has [...]
September 10, 2020
Wisconsin Inno
Understory Earns Global Recognition For Weather-Focused Insurance Tech
Understory Inc., a Madison tech company that analyzes and processes weather data using sensors, has received a top honor from a global market intelligence company. [...]
February 13, 2020
Press Release
Understory Launches Hail Insurance for Automotive Dealers in Five New States
Understory, the first company to successfully offer parametric insurance for severe weather risks, has launched its supplemental hail insurance product for automotive dealers in five new states: Arizona, New Mexico, Ohio, Pennsylvania and Wyoming. [...]
November 13, 2019
Milwaukee Business Journal
Madison Weather Tech Startup Understory Launches Insurance Product For Auto Dealers
Home to large players like American Family Insurance and Northwestern Mutual, Wisconsin has become a hotbed for both insurance innovation and talent. [...]
June 5, 2019
American Inno
May Midwest Report: All Of The Region’s Major Tech Fundings, M&As And IPOs This Month
Madison, Wisconsin-based Understory, a weather network and analytics company, raised a $5.25 million Series B from True Ventures, with participation from 4490 Ventures and Revolution’s Rise of the Rest Seed Fund. [...]
June 2, 2019
Wisconsin State Journal
Understory Picks Up $5 Million Investment, Moves To Southeast Side
Understory, the Madison weather data analytics company, is boosting staff and moving to bigger quarters now that it has received another $5.25 million from investors. [...]
May 14, 2019
Axios
Axios Pro Rata
Understory, a Madison, Wisconsin-based weather station network, raised $5.25 million in Series B funding. True Ventures led, and was joined by 4490 Ventures and Rise of the Rest. [...]